I was in the midst of a presentation on the importance of networking and rainmaking to a group of graduate students. They hung on every word, filled with both fear and anticipation, as they contemplated entering the workforce. As we were delineating various techniques for relationship building, an ambitious young woman raised her hand and innocently asked, “What if I don’t play golf?”

It is true. Golf is the stereotypical networking tool. We’ve all heard the cliché, “Business happens on the golf course.” However, the key to effective networking and rainmaking is developing real and honest connections. By building authentic relationships, business will naturally flow. You cannot fake the ability to play golf. So, if this is not your sport, why put yourself in the position of being a golfing imposter? What do we non-golfers do? Be real. If you want to play in the golfing venue, you can acknowledge that you are a new player and organize a clinic for other non-golfing potential clients. Equally effective, you can create other opportunities for networking in genres that fit your personality.

Some alternatives:
• Museum and gallery tours
• Spa days
• Small lunches or diners for strategic attendees
• Theatre, lectures or events
• Visits to wineries, historical landmarks or other interesting sites

In short, the key is creating a venue that allows you to be real and connect with perspective or existing clients in a natural and authentic manner.

What is your favorite networking venue? I would love to hear: laura@realwomenwin.com