A common and effective fundraising tool is holding an event to attract both existing and potential contributors.

Quite often, a prominent speaker or entertainer is selected that will hopefully “draw” a crowd to the event. The “draw” may be a musician, comedian, rock group, speaker, writer or high level official. In other words, the “draw” is someone or something that will motivate people to buy tickets and attend.

Based on the budget for the event, ticket prices are set. Frequently, there are special or VIP tickets. These tickets usually cost substantially more than general admission seats and entitle the bearer to attend a “private” event with the “draw.” At these private, pre or post functions, there is often “upscale” food and beverage. There is also the opportunity to network with a small, influential group of attendees.

Much too often, at the VIP events, women are conspicuous by their absence. Unless it is an event that is strictly geared to women, we do not come out in force and show our support. Perhaps it is because they are usually held in the evening; where other responsibilities prohibit us from attending. Perhaps it is because we cannot fathom or justify spending large sums for a VIP ticket rather than the more modest general admission price.

Whatever the justification, we need to be seen as players. We need to be seen as equals. We need to represent ourselves. We need to be perceived as powerful. We need to attend the VIP event. In developing your marketing and networking budget, allow yourself the option to attend some of these events. Sometimes part of the cost may be written off. Other times, employers may pay or subsidize the ticket. The bottom line is that the cost of not attending may outweigh the hefty ticket price.

Do you attend these events? Please send me your thoughts: laura@realwomenwin.com.