You went to the effort to attend a networking event. You talked to the “right” people, engaged in intelligent conversation and made new acquaintances. How can you best maximize the results from these events?

The key is a follow-up plan. In order to implement an effective plan, take notes during the event. I like to ask for business cards, and jot down key points on the back of the card. I also carry a small spiral notebook in my purse as a back-up. I take a minute in a private place, the ladies room works great, and jot down pertinent information.

It is important to follow-up immediately after the event, while the information is fresh in your mind. For example, Sonia (not her real name) is a business consultant. During the course of a large political networking event, she met several potential clients. The next day, she contacted all of them, referenced the event and went on to attempt to set up meetings where she could discuss her services and the clients’ needs in greater detail. She also, set reminders for herself, for those who were not immediately ready to meet.

Do not skimp on follow-up. It could be the most important part of the networking event!