4. If the result is important, do whatever it takes to procure a face –to- face meeting. Whether you are trying to hire a new employee or win a new contract, you need to look directly into the other person’s eyes. It is all about relationships.

5. Motivate your employees. Take the time to determine what really is important to them. Sometimes it is money. Oftentimes it is intangibles, like flexible scheduling. It is very empowering for an employee to feel confident that they can take time off for childcare or other critical personal matters.

6. Perception is reality. Be known as the authority/biggest/best in your field. This can be achieved through marketing, strategic publishing, trade shows, seminars, etc.

More to come! I look forward to reading your comments: laura@realwomenwin.com