Remember the words to that old childhood song? It goes something like, “Make new friends but keep the old, one is silver and the other gold.” Sometimes we forget this message when dealing with clients. We are so focused on searching for that new client—that we easily become distracted and forget about the old, the “gold.”

There is no shortage of excuses for not getting in touch with existing clients. The most common ones, I hear, are:
• If they needed anything, they would have called me.
• I don’t have anything to say—why call.
• I do not want to annoy them.
• I do not have time for this.

We are missing a tremendous business opportunity, when we do not check in with existing clients. Of course, we do not want to be obtrusive, and call too often. An easy way to avoiding this fear is simply asking, “Do you mind if I check in with you every few months?” Or, whatever is a reasonable time table for your product or business.

When you “touch base” and sincerely show you care about your client, you are rendering great customer service and showing professionalism-- two integral qualities for referrals. You are also providing an opportunity to reassess their needs and potentially add products and services.

So, make new clients—but, keep the old!

What are your retention techniques? laura@realwomenwin.com #bereal