Where is the line that separates bragging from marketing? It is essential to promote our business or philanthropic causes. Yet, we often stay far to the left of the nebulous line as we dread being viewed as egotistical or arrogant.

Our fear of narcissistic labels may actually harm our professional goals. By veering away from utilizing positive adjectives, we are left with bland descriptions. Who wants to purchase mediocrity? No one wants to buy an average widget. They want an awesome one!

Creating a buzz for your services is terrific! Garnering enthusiasm and hype for your new product is great! As long as you deliver, and do not oversell, you will retain your reputation for integrity.

To stay clear of the negative “bragging” label, do not promote yourself; but, rather, the product or service you provide. In other words, you do not want to say, “I am the best accountant.” Instead, “We are proud of our reputation for outstanding accounting services.”

If you pride yourself on excellence, do not keep it a secret. Share your high standards and create a demand!

How do you promote? laura@realwomenwin.com